Established distributor Tiger Cycles is marking almost three decades in business with a significant shake-up of its operations, announced this week. The company has confirmed fresh UK distribution agreements with tyre giant Kenda and German components specialist Messingschlager, alongside a key personnel appointment aimed at steering the business through its next phase of growth.
The Kenda partnership brings one of the world’s best-known tyre brands into Tiger’s portfolio, strengthening its offering for both retailers and riders across road, mountain bike and gravel disciplines. The Messingschlager deal, meanwhile, opens up access to a broad catalogue of components and accessories long familiar to continental workshops but less widely stocked on this side of the Channel.
Alongside the new supply lines, Tiger Cycles has expanded its team with a strategic hire intended to support the firm’s growth ambitions, though further detail on the scope of the role is yet to be released. The moves come as independent distributors across the UK look to consolidate supplier relationships amid ongoing pressures on stock availability and margins within the bike trade.
For riders, this sort of behind-the-scenes distribution news rarely makes headlines, but it has a direct bearing on what turns up on shop floors and how quickly. Wider access to established brands like Kenda, plus a broader spread of European-made components via Messingschlager, could mean more choice and potentially sharper pricing for anyone shopping for tyres or replacement parts at their local bike shop in the months ahead.
Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.
