Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

Campagnolo receives strategic investment from SPAC, the group behind Pinarello, in a move billed as a new chapter for the Italian brand.

ION Bike and SQlab expand UK operations, appointing Josh Whiting to strengthen sales and retailer support across both brands.

Eurobike confirms it will run annually each June from 2027, giving the trade a fixed early-summer date in Frankfurt.

ION Bike and SQlab appoint Josh Whiting as new UK sales agent to support independent retailers from September.

Stan’s launches Polar Drip Wax, a plant-based chain lube promising hot-wax performance without the hassle, at u00a318 for 120ml.

Ortlieb launches TIDURA, an in-house waterproof fabric system for its panniers, backpacks and duffles.

MAAP’s New Season Road collection adds cold-weather pieces and updated staples built as a versatile layering system.

Tiger Cycles marks nearly 30 years in business with new Kenda and Messingschlager distribution deals and a key strategic hire.