Upgrade Bikes has struck a fresh distribution agreement to bring Kenda Tyres into its stable of brands, giving UK bike shops another route to stock the Taiwanese manufacturer’s rubber. The tie-up means Kenda’s extensive range – spanning road, gravel, trail, enduro, downhill, BMX and even urban commuting tyres – will now be available through Upgrade’s established dealer network across the country.
Kenda has built a reputation for covering nearly every corner of the cycling market, offering options at multiple price points so shops can cater to everyone from weekend club riders to competitive racers. The company says its focus remains on consistent quality control across the full spread of its catalogue, rather than concentrating solely on premium-tier products.
For Upgrade Bikes, the deal slots neatly alongside its existing portfolio, broadening what it can offer retailers under one roof. Wider distribution agreements like this typically translate into simpler ordering processes and potentially quicker turnaround times for shops trying to keep popular tyre sizes and tread patterns in stock.
For riders, the practical upshot should be easier access to Kenda tyres at local bike shops rather than relying solely on online imports or niche suppliers. With gravel and off-road disciplines continuing to grow in popularity across the UK, having a well-distributed, budget-conscious tyre brand readily available matters – particularly for those building up second bikes or replacing worn rubber ahead of the winter riding season without breaking the bank.
Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.
