Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

BikeBiz opens submissions for its 2027 trade directory, the annual guide to UK cycling industry suppliers and distributors.

Topeak joins bikebook’s Mechanic of the Month scheme, offering tools and trade pricing to celebrate UK bike mechanics.

ZyroFisher confirms it will showcase its wide brand portfolio at CIN LIVE 2026, hinting at new product launches for the season ahead.

GTechniq will make its CIN Live debut in 2026, pitching bike shops on protective coatings as a new revenue stream.

Bicycle Association and Novuna to brief retailers on FCA finance rules at key trade events this autumn.

Ison Distribution will debut Feedback Sports’ pneumatic Pro Air Lift repair stand at CIN LIVE 2026, aimed at speeding up workshop servicing.

Yomo Bikes launches a new 18-inch kids’ model and revamped website as part of continued growth investment.

BikeBiz’s jobs board has filled over 570 roles in 2025, with vacancies including a Sales and Operations post at historic retailer Pearson.