Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

SunRace Sturmey-Archer appoints Sandy Hsu, daughter of the founder, as new Chairman in a planned leadership succession.

CIN Live 2026 previews a seminar helping independent bike shops tackle local marketing and customer retention challenges.

Castelli’s new Transition range targets the tricky in-between seasons with flexible, layerable cycling kit.

Stashed launches the SpaceRail ONE, a wall-mounted single-bike storage station for home riders.

Extra UK confirms plans to showcase new products and retailer support schemes at CIN LIVE 2026, the UK cycling trade’s key annual event.