Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

Stan’s launches Rolled Gold, its lightest and fastest-sealing tubeless sealant yet, built specifically for road and gravel riders.

DAHON will display the Mariner HD, Mariner D8, Lunden GR and Hemingway folding bikes at CIN LIVE 2026.

Cycling Industry News seeks trade and rider views on the pressures facing local bike shops beyond the high street.

POC launches limited-edition Cytal helmet with World Champion Magdeleine Vallieres, celebrating her historic rainbow jersey season.

Bikmo will showcase specialist insurance for cycling businesses at CIN LIVE 2026, highlighting cover for shops, workshops and events.

BikeBiz Podcast profiles Halfords’ cycling director and Tredz MD Pippa Wibberley on leading the trade through tough times.