Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

FFWD partners with Adaptive DCS to launch UK warehousing, promising faster wheel deliveries for British riders and retailers.

DAHON’s new Mariner D8 folding bike targets commuters juggling trains, buses and tight office space.

Shimano launches SPD-SLR, a fully integrated road shoe, pedal and cleat system built for better power transfer and stability.

WFSGI’s first economic impact report values the global sporting goods industry, including cycling, at $675bn a year.

CIN Live 2026 will offer free breakfast rolls to trade visitors as part of a push to boost early morning attendance.

MVC Group opens a new showroom near Barcelona, boosting its distribution reach across Spain’s thriving cycling market.