Sidi’s New Prima 2 Shoes Bring Italian Craft to Budget-Conscious Riders

Italian footwear specialist Sidi has broadened its road cycling range with the launch of the Prima 2 and Prima 2 Woman, aiming squarely at riders who want performance credentials without a premium price tag.

Priced at u20ac159, the new shoes slot in as an entry point beneath Sidi’s more expensive race-focused models, yet the brand insists the Prima 2 hasn’t been stripped of the details that matter. Expect a stiffened sole for efficient power transfer, a secure closure system for a snug fit, and the kind of construction quality Sidi has built its reputation on since the 1960s, all wrapped up in a shoe designed for riders tackling club runs, sportives and daily training miles rather than elite competition.

The gender-specific Prima 2 Woman version reflects a last shaped for female feet, addressing a segment of the market that has historically been underserved by cycling shoe manufacturers offering little beyond unisex sizing.

For readers at On Track, this launch matters beyond the price tag. Many cyclists have been priced out of proper performance footwear as top-tier shoes from major brands routinely exceed u00a3250, pushing newcomers towards compromises on fit or stiffness. A sub-u00a3150 option from a name as trusted as Sidi could genuinely lower the barrier to entry for riders stepping up from casual trainers or older, worn-out kit, without asking them to sacrifice the comfort and pedalling efficiency that keeps longer rides enjoyable. Given how directly footwear affects comfort, efficiency and injury prevention on the bike, this kind of accessible option deserves attention from anyone building out their kit on a budget this season.

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Reported from an announcement by BikeBiz. Read the original.