Performance footwear brand O2C Cycling has signed Velovice as its new UK sales representative, marking a fresh push to grow the brand’s reach among British riders and retailers.
Under the arrangement, Velovice will take charge of driving O2C’s sales strategy across the UK market, working directly with bike shops and stockists to widen distribution of the brand’s shoe range. The move signals O2C’s intent to build a stronger foothold in a competitive footwear segment where established names already command significant shelf space.
For riders, the appointment could mean easier access to O2C’s performance shoes through local bike shops rather than relying solely on direct or overseas online orders. A dedicated UK sales channel often translates into better stock availability, quicker fitting advice, and more responsive aftercare – details that matter when choosing footwear built around stiffness, fit and pedalling efficiency.
Footwear remains one of the more personal purchases in cycling kit, and having a knowledgeable local representative can make the difference between a considered fitting and a guesswork online purchase. As more brands compete for space in UK shops, this kind of partnership also gives smaller or newer names like O2C a route to visibility alongside longer-established rivals.
Further details on specific retailers stocking O2C shoes, or any UK launch events, are expected to follow as the partnership beds in.
Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.
