Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

ABUS UK’s sales director urges bike shops to offer tailored security advice rather than just pushing cheap locks.

HUPcc will showcase lightweight, rider-sized bikes and components at CIN LIVE 2026, highlighting a growing industry focus on proper fit for smaller riders.

YOMO adds three new sales reps in a restructure aimed at boosting retailer support for its kids’ bike range.

Upgrade Bikes adds Kenda Tyres to its UK distribution portfolio, widening dealer access to the brand’s off-road and road ranges.

Kids’ bike brand YOMO adds three new sales appointments as part of a team restructure aimed at retail growth.

Continental adds a 32mm option to its Aero 111 range, blending aero performance with comfort for rougher road surfaces.