Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

WebsiteHuffPostHubSpotMuck Rack

Author: Sam Allcock

BikeBiz’s August trade guide previews new winter cycling kit from Troy Lee Designs, SKS, Fizik and BBB Cycling.

Lake Cycling will debut its new CX400 shoe at CIN LIVE 2026, evolving its performance footwear range for mixed-terrain riders.

VividQ’s holographic display tech promises 3D bike previews in shops, without headsets, potentially transforming how riders browse and buy.

Motul brings its motorsport ESTER lubricant technology to cycling with a new flagship chain lube for marginal gains.

ACT to host a frank retailer panel at CIN Live 2026, spotlighting the pressures facing independent bike shops on the high street.

Rudy Project’s new 31g Astral Arc sunglasses use a cylindrical lens shape designed to fit more face shapes comfortably.