Fox Racing has pulled the wraps off its JG6 collection, a fresh line of mountain bike kit and accessories designed in collaboration with Canadian downhill star Jackson Goldstone, arriving for the 2026 season.
The range spans both race-focused and casual pieces, with a visual identity that draws on carbon fibre textures and the wooded trails Goldstone is known for tearing down. Fox has used a layered graphic approach throughout, giving helmets, jerseys, gloves and lifestyle items a consistent look tied to the rider’s personal brand rather than a generic team livery.
Goldstone, who has built a reputation as one of the most exciting young talents in downhill racing, becomes the latest athlete to headline his own signature apparel line, following a growing trend of riders using merchandise collections to extend their profile beyond race weekends.
For UK riders, signature ranges like this matter less for the marketing gloss and more for what they signal about product development. Collections built closely with elite downhill racers often trickle down useful design tweaks – fit, ventilation, protection placement – into the wider Fox catalogue, meaning the gear on shop shelves next season could carry genuine input from someone racing at the sharp end of World Cup downhill. It’s also a reminder that as gravity racing continues to grow its fanbase, brands are increasingly betting on rider personalities to sell kit, not just performance data.
Pricing and full UK availability for the JG6 collection have yet to be confirmed, but expect it to land in bike shops and online alongside Fox’s other 2026 mountain bike ranges in the coming months.
Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.
