On Track Magazine

Cycling & racing news – road, MTB, track, BMX and motorsport

On Track Magazine

Cycling & racing news – road, MTB, track, BMX and motorsport

Gear & Reviews

Cornwall Cyclists Set to Gain Bigger Home for Clive Mitchell Cycles

Family-run retailer Clive Mitchell Cycles is preparing to open a substantial new showroom at its Summercourt base near Newquay this month, marking a significant step up for the Cornish business.

The firm bought a section of a neighbouring former garage plot and has since built an 11,000 sq ft store on the site, giving it far more room to display bikes, kit and accessories than its previous premises allowed. Bosses say the expansion has been driven by rising interest in cycling across the county, with more riders taking up road, gravel and off-road disciplines and needing somewhere local to buy, service and test equipment.

Fred Mitchell, part of the family behind the business, said the new building reflects how far the shop has grown since it started out, and positions it to serve a wider customer base as cycling continues to gain popularity in the South West.

For readers in Cornwall and further afield, the opening is a reminder of how independent bike shops remain central to grassroots cycling, offering the kind of expert fitting, servicing and advice that keeps riders on the road and off-road safely. With participation numbers holding steady since the pandemic-era boom, a larger, better-equipped showroom could also mean improved access to demo bikes and specialist parts that are often harder to source in more rural areas. It’s encouraging to see a family business investing in bricks and mortar at a time when many retailers are scaling back, and it should give local club riders and racers alike a stronger base for kit, repairs and pre-season prep.

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Reported from an announcement by BikeBiz. Read the original.

Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.