Marches Parts Company Set to Showcase Bridgedale and PNW Components at CIN LIVE 2026

UK-based cycle distributor Marches Parts Company has confirmed it will be exhibiting at next year’s CIN LIVE trade show, bringing a stable of brands to the event including performance sock specialist Bridgedale and American componentry firm PNW Components.

The Shropshire-based distributor, which supplies independent bike shops across the UK with a broad spread of accessories and componentry, is expected to use its stand to give retail buyers a first look at incoming ranges ahead of the 2026 season. Bridgedale, known for its merino-blend cycling socks designed to manage moisture and temperature on long rides, will sit alongside PNW Components’ line-up of dropper posts, saddles and cockpit parts, which has built a loyal following among mountain bikers and gravel riders for its colourful, no-nonsense design ethos.

CIN LIVE, organised by Cycling Industry News, has grown into one of the UK trade’s key calendar dates, giving distributors and brands a platform to connect directly with independent bike shop owners and buyers outside of the larger international trade fairs. For a company like Marches, appearing at the show is as much about relationship-building with retailers as it is about product reveals.

While CIN LIVE is primarily a business-to-business event rather than one aimed at the public, what happens on the show floor filters down to riders soon enough. The componentry and accessories picked up by shops here often end up on dealer shelves within months, meaning keen-eyed customers browsing for a new dropper post or a decent pair of winter socks could well be looking at kit that made its UK debut at this very event. It’s also a useful barometer of which brands are gaining traction with independent retailers, often a more reliable indicator of real-world popularity than marketing spend alone.

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Reported from an announcement by Cycling Industry News. Read the original.