YOMO, the UK-based childrenu2019s bike brand, has revamped its sales operation with the addition of three new representatives, as part of a wider effort to sharpen its retail support network.
Tim Hall, Aaron Berry and John Styles join the company in newly created sales roles, with YOMO stating that the changes are designed to give independent bike shops more consistent, hands-on backing while making the brandu2019s internal sales processes more efficient.
The restructure comes as YOMO continues to expand its presence in bike shops across the country, with the firm keen to ensure that growth doesnu2019t come at the expense of the personal service that smaller retailers rely on.
For readers of On Track, the move is a reminder of how vital the kidsu2019 bike sector is to the health of British cycling as a whole. Well-supported dealers mean better advice for parents, properly fitted bikes for young riders, and ultimately a smoother pathway into clubs, grassroots racing and eventually the sportu2019s performance pipeline. A stronger retail network at the entry level is good news for the next generation of riders coming through.
Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.
