Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

SILCA launches its first tyre range, the Protocol line, borrowing casing ideas from XC mountain biking for road and gravel use.

Gtechniq’s new PFAS-free Fabric Proof spray promises to reproof cycling jackets and kit without forever chemicals.

Hutchinson expands into the US with four new distribution deals, bringing its road, gravel, MTB and cargo tyres to North American riders.

KENDA Tyres has named Upgrade Bikes as its new UK distributor, aiming to boost availability for British riders and retailers.

ABUS UK’s sales director urges bike shops to offer tailored security advice rather than just pushing cheap locks.

HUPcc will showcase lightweight, rider-sized bikes and components at CIN LIVE 2026, highlighting a growing industry focus on proper fit for smaller riders.