Sam Allcock

Sam Allcock is a digital PR entrepreneur and publisher with over two decades in SEO, content and media. He founded PR Fire, the pay-as-you-go press release distribution service, and has worked with brands including Red Bull, Nokia and Liverpool FC. He contributes to HuffPost, HubSpot and The London Economic, and owns a portfolio of news and media titles, of which On Track Magazine is one.

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Author: Sam Allcock

ION Bike and SQlab appoint Josh Whiting as new UK sales agent to support independent retailers from September.

Stan’s launches Polar Drip Wax, a plant-based chain lube promising hot-wax performance without the hassle, at u00a318 for 120ml.

Ortlieb launches TIDURA, an in-house waterproof fabric system for its panniers, backpacks and duffles.

MAAP’s New Season Road collection adds cold-weather pieces and updated staples built as a versatile layering system.

Tiger Cycles marks nearly 30 years in business with new Kenda and Messingschlager distribution deals and a key strategic hire.

Eurobike reverses a planned calendar shake-up, confirming it will return to its familiar June/July slot in Frankfurt for 2027.

Bikmo urges bike shops to review security setups, warning gaps in alarm approval could void cover after a break-in.