Reid Bikes and Windwave Confirmed as Partners for 2026 BikeBiz Awards

The cycling trade’s biggest night out has secured two fresh backers, with Reid Bikes and distributor Windwave signing on as Event Partners for the 2026 BikeBiz Awards. The ceremony will once again be held at the Button Factory in Birmingham, with the industry gathering on 15 October to see who takes home the honours.

As in previous years, the evening will bring together retailers, manufacturers and distributors to mark out the standout performers across the trade over the past twelve months. Winners are decided and revealed on the night itself, keeping the announcements a closely guarded secret until the results are read out to the room.

Reid Bikes, known for its accessible urban and hybrid ranges, and Windwave, a long-established distributor of brands spanning components, apparel and accessories, join a growing roster of partners lending their support to the 2026 edition. Their involvement underlines the continued appetite among suppliers to invest in events that showcase the health of the UK bike trade, even as shops navigate a challenging retail climate.

For readers of On Track, the awards might seem removed from what happens on start lines and trail centres, but the two are more connected than they appear. The retailers, workshops and distributors celebrated at events like this are the same businesses that keep local clubs stocked with kit, service race bikes overnight before a crit, and sponsor the grassroots teams that feed talent into British racing. A thriving trade behind the scenes translates directly into better support for riders at every level, from weekend chaingang regulars to those chasing national titles.

Further details on award categories, ticket sales and the shortlisting process are expected to be released by BikeBiz in the coming months, ahead of the October ceremony in Birmingham.

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Reported from an announcement by BikeBiz. Read the original.